“In this image, I wanted to show an advertisement highlighting its cool and neutral tones; by this, I mean that those colors will be the most common in the year 2084, as cities will turn gray due to the constant pollution from industries. Additionally, this ad is about helping young people find their true ‘selves,’ as I believe that by then, no one will have a unique taste due to the influence and pressure exerted by society. In other words, we will only follow what is fashionable. That’s why I think the topic of ‘dreams’ will be something interesting to discuss in those times. Finally, I want to emphasize the futuristic and cybernetic style I tried to reflect through the design of the flyer, adding the effect of an “80s Japanese fashion magazine”, as the past will always come back into style.” María Laura Um
This imagination is part of the pedagogical proposal of the Ecenarro Turrillo Chair, Introducción al Conocimiento Proyectual 1 (ICP 1), Ciclo Básico Común (CBC), Universidad de Buenos Aires UBA. It corresponds to the initial sketch exercise of the first semester of 2022, linked to the Program 2084 Imagined Futures from the South.
Students were invited to dream and develop utopias with the precept of traveling to the future, the year 2084, and propose imaginations/transformations, understanding that design and its project disciplines are tools to improve contemporary and everyday living, with a sustainable commitment.
The teaching team was composed by Graciela Ecenarro, Andrea Santangelo, Silvina de Gennaro, Juan I. Cabello, Florencia de la Quintana, Natalia Naredo, Luciana Quartaruolo, Santiago Ortí, Andrea López y Natalia Ardissone.
Clarification: given that some of the imaginations have been delivered without titles, from the editing area of 2084 Futures Imagined from the South, we decided to give them a title with the intention of matching them with others that do have, helping to distinguish them.